Mattel Launches Line of New Gender Neutral Dolls
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, Senior Vice President of Mattel Fashion Doll Design. “Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
The line offers options to let children create their own characters, including options such as accessories, wigs, short and long hair and skirts, pants or both. Six different 11-inch doll kits are available in a variety of skin tones, Mattel said. Dolls bend at the neck, shoulders, elbow, wrists, hips, knees and ankles but don’t feature exaggerated feminine features and figures as Mattel’s iconic Barbie doll.
The Creatable World will be sold for around $29.99 at major retailers including Amazon, Target and Walmart.