Raynell "Supa Cent" Steward Cosmetics Line Does 1 Million In Sales In 90 Minutes on Cyber Monday
Apparently the cent is Supa Cent stands for dollars and Cents because Raynell is raking them in. Raynell Steward, known on social media as Wuzzam Supa or Supa Cent, has turned viral videos into a multimillion-dollar cosmetic empire.
But her journey hasn't always been an easy one. For years, she worked as a housekeeper and a waitress.
"You may have a good day and you may have a bad day. You may make rent and you may not," she said. "You may have to pick up extra shifts and work on holidays and miss your son's birthday party."
A year ago, she took a leap and launched "The Crayon Case," a makeup line that features lipsticks and eye shadows. Now, she has a staff of 20 in a space in New Orleans East.
"Don't hate on yourself. Along your journey, many people are going to tell you what you can't do and what you shouldn't do," she said. "Don't be that person to yourself."
On CyberMonday of 2018 the makeup maven hit a new milestone. Her company made 1 million dollars in 90 minutes.
The Black-owned cosmetics mogul hosted a Cyber Monday sale on Nov. 26 and by 10:13 a.m. that morning, she received over 10k orders. Minutes later, she grossed $1 million of revenue in just over an hour. She took to Instagram to record the experience and broke down in tears of joy.
“Million Dollar Day in a hour in a half. GOD THANK YOU‼️,” Supa wrote. “A b**ch busted tables and cleaned hotel rooms. Don’t tell me it’s not possible