Tumblr Deletes 54% of NSFW Pages Overnight In Massive Crackdown

Last Friday, the app for the blogging site Tumblr quietly disappeared from the iOS App Store, with no apparent explanation. Last night the site began deleting profiles removing over 54% of tumblrs with adult content.

When the app vanished, a page appeared in Tumblr’s help center basically giving the standard “We’re working on it”. The page was updated multiple times over the weekend. It wasn’t until Download approached the company that the nasty reason the app had been taken down became apparent: Images of child sexual abuse had managed to sneak onto the platform and were discovered during an audit.

From akimsniff:
As of yesterday, Tumblr headquarters pushed foward with a MASSIVE takedown of NSFW PAGES due to the unfortunate increasing amount of child porn being posted and reblogged. Also, the search bars have been disabled. So for all of us freaks that are still on here, here’s a few tips to prevent your page from being taken down:

Make sure NO NUDITY is in your profile or cover pics

Do not post nor reblog child porn or males that look too young

Do not post more than 5 XXX posts within 24 hours(you can reblog but not posts more than 5 a day)

Do not post any content without the consent of the people in the vids/gifs or pics.

NSFW CONTENT IS STILL AGAINST TUMBLR POLICY SO JUST MOVE EASY YOU GUYS

Tumblr released a statement to its help center with more information on how the offensive images came to be on the site. Evidently all images uploaded to Tumblr are run against a database, with any images that match being automatically blocked. But, according to Tumblr, the images in this case weren’t “known” by the database, which raises the disturbing implication that they were images heretofore unseen by any in the industry.

As yet, there’s no word on when the app will be back online. At present, it’s still available for Android users on the Google Play Store. Download suggested the primary reason it might have been vague at first about why the app was down was to coordinate with law enforcement.

Tumblr says it’s working with the National Center for Missing and Exploited Children to prevent this from happening again: “We’re continuously assessing further steps we can take to improve and there is no higher priority for our team.”