A new underwear brand has decided to feature men of all shapes and sizes in its debut marketing campaign.
Surge, based in the UK, launched last week.
One of the company’s directors is US-born gay model and reality TV star, Austin Armacost.
Armacost, with his gym-toned physique and pumped pecs, is not an unusual choice to represent an underwear brand. However, Surge has tried to break with the norm in its other choices of model.