A campaign to encourage conversations around menstruation is using a trans male model. Its creators want to remind people: ‘It’s not just women that bleed.’
The campaign is entitled ‘I’M ON’. It’s been launched by UK-based period prescription service, Pink Parcel. The company sends out a monthly package to subscribers which includes their choice of tampons, pads and ‘femcare’ products.
The male model used in the campaign is Kenny Jones, aged 23.